Aletea Psicología Brand Naming & Identity
What I did
Naming, Identity, Business Card Design & Workshops Brochure Design
The goal was to create the name and identity for a new Psychological Center in Madrid (Spain). The brief stated that it had to represent movement and change (principles at any pshycological treatment), but in a way that it also contributed the communication of trust and easing. Aletea means 'Flap'.